Design Director with 15 years of experience leading high-performing teams and crafting elegant, human-centred solutions. Specialising in digital innovation, brand elevation, and the seamless integration of content and commerce.
Partnering with Chanel to create its omnichannel retail proposition, from immersive shopping environments to clienteling applications
Designed a new experience for Brown’s fashion advisors to connect with clients both in-store and remotely
Worked with Cartier to hone its online strategy, developing a range of features to support its business growth
Produced a flexible UI kit for Ferragamo to use as a foundation for the new website, aligned to functional requirements and UX best practices
Delivered a new digital platform for Violet Grey, enabling streamlined editorial content creation and management
Developed a comprehensive design system for Bergdorf Goodman digital products, with a focus on motion guidelines
Designed a multi-territory website for Sacai, optimising the sales journey and incorporating a drop solution for high-demand items
Strengthened Chloé’s online experience through data-driven enhancements and aesthetic refinements
Replatformed Reebok Europe, integrating user research feedback while ensuring brand continuity
Led the creative direction for Creed’s brand and product imagery, alongside conceptualising the website approach
Created a new website to reflect MoonBoot’s refreshed brand direction and editorial focus
Collaborated with a third-party agency to define the online UI for Reebok’s newly launched premium range